This is very similar to their year-round Yume blend, just a little less sweet or strong. Smells like delicious strawberry candy, tastes like creamy black tea mixed with strawberries and a hint of astringency on the swallow. Compared to Yume, the flavors are more mellowed out, but they’re both delicious. It just depends how much of a strawberry vanilla mood you’re in. Rating it a smidge lower than I would normally because while the flavor is great, I found it a little bit drying.