I received my box from Bigelow yesterday! I ordered this tea, the Premium Ceylon and Classic Charleson Breakfast Tea. Firstly, this tea is bagged. There is also a pyramid version as well as loose tea. As with every first-time tea, I varied the steeping time for four bags (one minute intervals on a rising scale). The aroma is pleasant but gets notably deeper and even a little harsh the longer it steeps. Three minutes seems to be the most effective steeping time (for me) as the tannin is more evident and the bitterness tolerable without being overwhelming. A pleasant tea perhaps more suited for Southern-style iced tea. Evidently, American Classic Tea has been the official White House tea since 1987 and is officially designated as the Hospitality Beverage of South Carolina.