The scent is awesome! Since the scent is a primary sense used in enjoying teas this is a delightful one. It brews to a lovely pink and I’ve been able to steep it several times from the same leaves.The taste is somewhat overwhelmed by the rose blossoms which bring a strong rose hip taste. I do add the German rock sugar because of the tartness of the rose blossoms. The plum and almonds are great. I enjoy fruity teas as well as other types so this tea is a perfect fit for me. Others have mentioned this is a holiday drink (?) but I bought this in the spring and feel that it is very good this time of the year.It has a certain lightness/brightness that feels very “sunshiny” :) As a cold brewed ice tea it is great. The rose hip flavor is reduced which allows the other flavors to come through. I cold steeped it for 4 hours.