Ito En

Edit Company

Recent Tasting Notes

drank Megami Sencha by Ito En
1 tasting notes

Insanely delicious and totally unique tea. Dark green, vegetal flavor with super high theanine content (I suspect). I’ve never found anything that matches Megami, or even comes close. At $79/lb at Wegman’s, it’s been a challenge to afford my daily habit – but I do – year after year.

Flavors: Grass, Vegetal

170 °F / 76 °C 4 min, 0 sec 1 tsp 12 OZ / 354 ML

Login or sign up to leave a comment.

drank Koto No Tsuki by Ito En
107 tasting notes


Enjoyed this to the very end. Excellent for price and quality.

Login or sign up to leave a comment.

drank Koto No Tsuki by Ito En
107 tasting notes

Like many of my teas… this one is also past its best before date.. by like, more than an entire year.

This is what happens when you buy at a much faster rate than you can drink, and you live in Australia where there aren’t enough people to gift or swap tea with.

Anyway, this was a Japan souvenir from my boyfriend. First time I made it, I followed a website’s directions to use water ‘just below boiling.’ I assumed this to mean 90-95C and it turned out very bitter with no froth.

Gave this another shot at 80C recommended elsewhere, and it was perfect! Beautiful foam, no bitterness at all. Light and smooth, with vegetal and herbaceous flavours. Slight umami quality, most likely more intense if this wasn’t past its best before date by a year.

Reminds me of my own time in Japan, attending a tea ceremony tutorial in Kyoto. The quality of this matcha is not too far off from the ceremonial grade quality used by my hostess and teacher. Not quite, but not too far off.

Login or sign up to leave a comment.


Bitter, tasteless dishwater, total RIPOFFSAVE YOUR $$$$$

Login or sign up to leave a comment.

This matcha is a bit lighter and sweeter with a more grassy fresh taste to it compared to the other Ito En grocery store matcha.

150 °F / 65 °C

Login or sign up to leave a comment.

drank Teas' Tea Matcha by Ito En
252 tasting notes

This is the first matcha that I have had so I do not have any basis to compare it with other matchas. The matcha comes off to me as a strong green tea that is surprisingly smooth. I am only able to whip up much of a froth in the bowl but I am not sure if it has to do with the quality or my lack of experience in making matcha.

150 °F / 65 °C

Login or sign up to leave a comment.

drank Sencha Shot by Ito En
328 tasting notes

Picked this up at a local grocery recently. I wasn’t expecting too much of a canned tea, though it did turn out better than expected. It’s a decently smooth and energizing sencha with an umami undertone, and no excessive grassiness or off-ness that comes with overbrewing. There is, however, a noticeable bitterness. It’s convenient as a cold and unadulterated drink of tea when you’re not able to brew your own, but doesn’t otherwise stand out.

Login or sign up to leave a comment.

drank Oi Ocha Dark by Ito En
19 tasting notes

This is my favorite bottled tea. Hands down!

Robust, full flavor. Dark, rich green tea, zero bitterness, it is smooth and incredibly delicious! I would buy this by the case.

My only wish is if Ito-En sold the loose leaf for this brew… I can’t figure it out, it is a mystery to me! A delicious, delicious mystery!

Login or sign up to leave a comment.

drank Golden Oolong by Ito En
97 tasting notes

Has the slight roasty bitterness of black tea or of smoky Tieguanyins, without the fragrance / fruitiness / floral notes / butteriness that I like in an Oolong. Nice that they stock it in my office fridge, but I would not drink this again.

Flavors: Roasted, Smoke

Login or sign up to leave a comment.

drank Teas' Tea Matcha by Ito En
193 tasting notes

I really love his matcha. While I am by no means a matcha connoisseur I have tried my fair share and this one rates pretty highly amongst them all. It is definitely one of the sweetest matchas I have had. Just opening a fresh tin you are greeted with a beautiful, lasting sweet scent which directly translates to the liquor once mixed. The color is an entirely gorgeous vibrant green. Seriously, this stuff is almost electric.

My only complaint is that it does clump a bit more than other matcha I have. Perhaps due to the fact that it takes quite some time to get it through a strainer. I’m not sure why this is, but it’s nothing a good shake after blending can’t help.

My matcha drinking suffered during winter, but now that we are back to having bearable days (temperature wise) I am again drinking my daily matcha latte. Currently I’m near obsessed mixing this one with ~3/4 of a pump of Monin’s cantaloupe syrup. Gorgeous! Pure decadent refreshing summer in a cup. Today I had some with their cucumber syrup and I can see this becoming my new favorite. If you haven’t tried any of Monin’s syrups I can’t recommend them enough. Especially along with this tea :)

Flavors: Sweet


Login or sign up to leave a comment.

drank Green Tea by Ito En
31 tasting notes

Normal and uninspiring, this green tea is the perfect thing as I sit in the airport near a Japanese restaurant waiting for a flight. It doesn’t have any aftertaste, and it tastes like green-tea-flavored-hot-water. It probably wasn’t steeped hot enough, but who cares? I’m just happy to have it. Would I drink it again? Absolutely. Would I buy it? Sure, if I’m traveling. Would I seek it out? Probably not, because I have loose leaf teas that I really like.

Flavors: Grass, Green

190 °F / 87 °C 8 min or more 1 tsp 12 OZ / 354 ML

Login or sign up to leave a comment.

drank Ureshino Tama Ryokucha by Ito En
65 tasting notes

A nice, mellow tea, good for a night cap. It has a vegetal/seaweed scent and mouth feel, but not too roasty. It has a light citrus aftertaste, too. Very subtle and sweet finish. I find myself making this tea when I’m all “tea’ed” out.

Flavors: Citrus, Grass, Seaweed

175 °F / 79 °C 2 min, 30 sec 1 tsp 8 OZ / 236 ML

Login or sign up to leave a comment.

drank Genmaicha by Ito En
135 tasting notes

I’m sure this is a lower quality Genmaicha but I have to say I really enjoyed the distinct popcorn/toasted rice goodness of this tonight. Nothing too special but a good every day tea.

Flavors: Popcorn, Toasted Rice

175 °F / 79 °C 1 min, 45 sec 4 tsp 12 OZ / 354 ML

Login or sign up to leave a comment.

drank matcha LOVE Sweetened by Ito En
681 tasting notes

Okay so I totally went to the LA International Tea Festival today and IT WAS FANTASTIC OH MY GOSH.
I went with a couple friends who enjoyed tea, and they knew I liked tea, but I think today was the day they realized that I freakin loved tea.

Anyway, I had a TON of tea today and I want to write about all the teas that I had, but I forgot to write down the names/tasting notes for all of them D: The only one that I remember was this one.

Just a super simple sweetened canned matcha drink. Like an energy drink for matcha lovers :) It definitely can’t replace real matcha, but this is just a super easy way to drink it AND it was only a dollar each so I was okay with that (I bought 5 hehe)

I had tons of fun at the festival and my friends and I even saw a Japanese Tea Ceremony (and I saw my manager at the theater it was held in as well???).
We walked around places, I was talking to a bunch of the vendors about tea and it was so nice talking to their travels. I ALSO MET //THE// ROSA LI FROM ROSALI TEA. And freakin Alex Harney was there and I talked to him as well. SO MANY PEOPLE I NEARLY DIED.

Login or sign up to leave a comment.


Got 10 of these at $1 each at Stop & Shop this week! I used to pay $2.50 per bottle when I worked in NYC! I find each batch to be different – sometimes it’s more jasmine-y than other times. The batch I got now is more on the green tea side. The jasmine aroma hits you first, then as you drink it, the green tea becomes more prevalent in flavor. I’ve always purchased these teas because of how they smell – they are truly aromatic!

Flavors: Floral, Jasmine

Login or sign up to leave a comment.

drank Sobacha by Ito En
53 tasting notes

Cold Brew
I used 1TBSP and 1TSP of Sobacha and let it steep for 48 hours. I’ve cold brewed this tea before and if you’re in need for a quick fix this is an easy tea to cold brew. Its about ready in 4 hours and the flavor doesn’t change much so there is no urgency in removing the tea. Also, tea is totally edible so no need for a tea bag.

Flavors: Roasted Barley

Iced 8 min or more 4 tsp 32 OZ / 946 ML

Login or sign up to leave a comment.

drank House Sencha by Ito En
1 tasting notes

Session A: 3 grams tea in 5 ounces of 205 degree water for 5 minutes
Session B: 2.5 grams tea in 6 ounces of 176 degree water for 1.5 minutes
Appearance Session A Session B
Dry Leaf: thin strips, dark green with same
few pieces of yellow
Infused Leaf larger pieces with rough edges same
that support CTC process
Liquor: light yellow darker tone yellow

Dry Leaf: fresh grass same
Infused Leaf: steamed spinach same
Liquor: vegetal same

Liquor Flavor/Mouth Feel
Hot: astringent bitter
Cool: earthy bitter more even with just a hint of possible sweetness

Finish & Overall Impression: I can’t imagine purposely making this tea to sip for pleasure. I accept that this is a learning experience and my taste will evolve. The extremes with temperature and steep time are to bring out the characteristics so students can more readily experience the flavor. They were very harsh. I’m hopeful that steeping at lower water temperature and for shorter time will have the tea be more agreeable to me.

Next Time: Decided to try again sooner than expected on June 9, 2015, as my first tea pet arrived. It’s nice to know she will be part of all my cuppings.

Session C: 0.7 grams (0.5 teaspoon) tea in 5 ounces of 150 degree water for 1.5 minutes.

Appearance of Liquor: very pale yellow
Aroma of Infused Leaf and Liquor: outside on sunny spring day with fresh cut grass
Liquor Flavor/Mouth Feel: Very unassuming; like water with a hint of vegetal flavor. Thin.

The Next, Next Time: I think I can handle more flavor so will go for 1 teaspoon tea in 5 ounces of 150 degree water for 1.5 minutes.

I did these cuppings using a pocket thermometer because I believed it to be a classic/traditional approach. I am uncomfortable with the accuracy, especially with Session B. I will use my variable temperature Bonavita with next cupping for comparison.

Flavors: Grass

175 °F / 79 °C 1 min, 30 sec 2 g 6 OZ / 177 ML

Login or sign up to leave a comment.

drank Lavender Sencha by Ito En
888 tasting notes

Happy Thursday! A day of throwbacks and D&D, well the Dungeons and Dragons is all me, but the throwing back is all over the internet. Maybe on these tea themed #TBT I should occasionally toss in older pics of me, from my younger days of a myriad of different hair colors. There is a terrifying noise coming from the basement, thought you all should know, apparently something is FINALLY being done about the foundation leak (took other people’s stuff being ruined and a massive mold colony before anyone would listen to me, not that I am bitter) and the repair man who is checking things out has a creepy machine. I could go down and see what the machine actually is, but I like the idea of some steam-powered monstrosity better.

This tea was procured during the summer before I became a tea blogger, well not true, I became a tea blogger during that summer visit with my mom, it was one of those ‘I have found my true calling’ moments, and it was awesome. Anyway, getting lost in nostalgia, I bought a heaping pile of Ito-En’s Lavender Sencha while visiting Pennsylvania, and the awesome grocery store Wegman’s, my go to place to buy tea back when I lived in that state. This very aromatic tea is a blend of European Lavender and Fine Sencha (according to their map it is from the Kagoshima region) blending regions for one of the more sublime Sencha blends I have run into. The aroma is heavenly, well, if you like lavender, it blends the floral to the point of almost being soapy, and sweet grassiness and fresh vegetation. It smells very much so like a fresh lavender field in bloom.

The aroma of the now soggy and very vibrantly lavender…lavender, is more balanced. There is sweet freshly cut grass and honey along with gentle lavender notes. Not so much a soapy kick in the face. The liquid is gentle and fairly delicate, with notes of hay and grass along with honey and lavender. I am not sure I put much stock in aromatherapy, but the lavender certainly relaxes me…more teas need it.

The taste is surprisingly not overwhelming with lavender, I was expecting a blast in the face, but nah, it is gentle and sweet. The Sencha is delightfully refreshing and green, with notes of hay and grass, with just a touch of kale and kelp. When I first tried this tea and noticed a touch of bitterness I thought it was the green tea oversteeped or at a too high temperature (but I brewed it at 155!) but since then I have discovered that lavender is actually a bit bitter. The mouthfeel is fun, a bit tacky, like flower nectar, and the end of the tea, once you let it get a bit chilled (if you are a sipper like me) the lavender becomes stronger and is very relaxing. I rather like this tea hot and cold brewed over the summer, it is good for relaxing with a nice cup of a very nature themed tea. And now, for my obligatory TBT photo, it is from January of 2009, back when I was sporting red hair.

For blog and photos:


steam-powered monstrosity FTW! :D too bad there was no asparagus taste. sencha tastes even better with it.


I do like the heavy vegetal notes, but I think with the lavender it could have clashed really grossly :P


dont forget to roll 3d6 to hit for natural 18 to kill the steam-powered monstrosity. oh wait! did it flee back into the man’s truck?


Oh it hard core fled back to the truck, which is sad, I was hoping to use my skills on it!


but it would use self destruct for damage (7d6)

Login or sign up to leave a comment.


Just steeped up a pitcher of cold brewed green tea with mint leaves and lime slices. Refrigerated overnight. No mess and easy to throw together, perfect when getting home after a hot afternoon.

Iced 8 min or more

Login or sign up to leave a comment.


I will not get sick, I will not get sick, I will not get sick…. I’ve been repeating this mantra, and I am busting out every remedy I own. This was definitely something my body could use. This is my staple for matcha. I do treat myself to something new every now and again, but I use this for a general bowl. I believe this to be a fantastic matcha, for the price. It is relatively inexpensive and, when whisked right, comes out to a delicious bowl full of goodness. I usually brew usucha with this so it’s easy to get down. The taste is very buttery and full of umami. I use 6 chaksaku scoops for my bowl (its a glass one that is slightly larger than most). This has a slight vegetal tone and wet grass flavor. I rarely experience a bitter taste and it is always smooth. I’ve had a few other matcha that have been incredibly worse. My local tea shop sells “matcha” which is a puke yellow and causes headaches. This is much better and half the price. There is a lot of matcha out there that is amazingly better but its also triple the cash. This will do for now :) I hope to cure this sickness before it even strikes, hahah. The remedy hunt goes on!

Flavors: Sweet, warm grass, Umami, Vegetal

165 °F / 73 °C

chants Don’t get sick! (Hope you don’t!)
Your local shop’s match sounds horrible! I just googled yours, and the price looks great, I might have to check it out once I am through my current tin.


Its still on the edge hahah, I can feel it coming.
The shops matcha is terrible. Its a low quality culinary grade that they sell to people to drink, I can’t stand it. Few people actually realize what they are drinking and chock it up as “thats what matcha is supposed to taste like.”
You should check this one out though hahah its yummy :D

Login or sign up to leave a comment.


I picked up a little can of this while grocery shopping at the local Korean supermarket. The can design is cute, but I poured it out before drinking to get a better look at the color. (I’ve been finding that visuals are an important part of the experience of enjoying tea—using a dark mug or thermos just isn’t the same!)

Well, the color of this one is a very murky yellowish-green that reminds me of vegetable smoothies. It has a seaweed aroma commonly found with Japanese green teas (and as I later discovered, this one actually contains seaweed too). The taste is quite nice—it has that smoothness that I associate with Ito En’s bottled green teas. The matcha adds some body and umami flavor. It’s not something that I would often reach for, but it is a nice chilled drink and probably a decent energy boost.

Login or sign up to leave a comment.

drank Sencha With Matcha by Ito En
517 tasting notes

More Advent Calendar Tea!

From the matcha in with the sencha, the tea is a little cloudy. It’s nice, but not outstanding. It wasn’t bitter at all, though, fairly sweet, but not as strong as I like. (I generally overleaf my sencha, so I made it in my 5oz cup, but I still felt like there wasn’t enough here.)

Login or sign up to leave a comment.


I enjoyed the texture and look of the finer, grassier Japanese teas. This yielded a somewhat bitter, very spinachy cup. While decent overall, it isn’t really my cup. I prefer my green teas a little less bitter; I have black teas to satisfy that itch!

Flavors: Cut grass, Herbaceous, Spinach

Boiling 3 min, 0 sec 1 tsp 12 OZ / 354 ML

Login or sign up to leave a comment.