This is indeed a peculiar tea. The dry leaf is very very pretty, though to describe it as purple would require some imagination. The aroma is both earthy and spicy, smelling of tobacco and cinnamon. The flavor is full and complex; at first biscuity, almost tasting of potato, also peppery and musky. (I found that a shorter steeping time – say 2 1/2 minutes or so – gave a less potato-y brew.) The cinnamon-raisin note comes as an aftertaste, which is at the same time almost vegetal. I’ve never tasted a tea quite like this one, and was not initially turned on to it. After a few cups, however, I’ve grown to really like it. I think it would make a good breakfast tea.