I have tried matcha previously and either it was not prepared correctly or that’s just the way it is but I didn’t like it one bit. Now this tea is a mix, so it’s not exactly the same thing, but I sort of like it. I followed the steeping instructions the first time and what I got is a smooth almost milky tasting beverage. I am trying longer steep time now and even if that makes it worse, I still find this to be an enjoyable tea. As far as bagged tea goes of course.