I have never been much of a fan of Earl Grey teas, but now I learn it was just that I hadn’t found the right Earl Grey. The citrus flavor on this one is a little stronger than others but it has a much more “clean” flavor than others I have tried. I think the fact they use the Golden Yuunan as a base probably appeals to me as that is one of my favorite plain teas. A co-worker I shared this with grew up in the UK and his mom and family had never been able to find Earl Grey here in the US they really liked. They now buy this one on a regular basis and consider it a “treat” when they have it. I steep for 4.5 to 5.0 minutes with boiling water using a Chatsford type teapot and have very good results.