When I want a flavoured tea (which is rare) I always go for this one. I love black currant tea, but it’s hard to find it without added artificial flavour. I understand what people are saying when they say the currant flavour is underwhelming, but frankly I enjoy that over the chemical taste of most other black currant teas I’ve tried. This is in no way a fruity tea. For my tastes it is a perfect balance of good-quality black tea and and aromatic flavour.