I must say everything about this matcha is perfect. The shipping packaging, the container, the color, the smell, & the taste are amazing. I purchased this matcha not for adding to desserts or ruin with milk, but to enjoy as a price conscious version of matcha. I absolutely love Gyokuro, & for this to be the ground version of it..is nothing short of amazing. The powder itself is a little bitter without water. Once infused with water, it gives off a spinach smell with a sweet taste. The color of the matcha is a darker shade of “bright green”. I will definitely be purchasing the other 2 varieties from Matcha Source. This matcha is highly recommended for the price & quantity.