Smells strongly of lemon with a hint of bergamot. Plain, it tastes quite good! The flavors are well balanced and I can still taste the black tea, which isn’t too bitter. It’s sort of a semi-Earl Grey with lemon, which is good for those of us that don’t really love Earl Grey (me!). Adding milk and sweetener brings out some fruityness. I would be open to purchasing a whole box of this, though it would take a while to get through it.