I opened the bag and was awash in a divine smell! Full citrus smell, oranges and lemons but not like dish-soap, just very fresh and crisp and yummy! It tastes just like it smells, delicious! There is a bit of the earthiness from the actual rooibos, but the citrus flavors have the limelight here! (Yes, I know that’s my second terrible joke today.) There might be some sort of mint to it. I could be wrong, but there’s this hint of something tingly like mint, may just be the citrus though. Either way once this sample runs out, or even before it does, I have all intentions of buying more, it’s just so good!