Super strong and super DARK when brewed. Like, stain your teapot and teeth dark. This reminds me very much of Tazo’s Chai, which I’ve only had from a teabag and found quite stale tasting. So, this is a similar flavor/aroma, except better. Stronger, more ceylon base peeking through, fresher spices, more pepper. The spice is definitely there, which I love, and is more warming and full-bodied than burn-your-mouth hot. Just a teaspoon per 8oz water is enough to unlock full flavor.