The front of the box says, “A rich full-bodied tea with a delicious malty flavour.”
I took mine with half a teaspoon of raw sugar and a splash of 2% milk. I found it very flavourful after about 3 and a half minutes steeping time, then the ‘full-bodied’ taste really comes out. I was delighted to find it remained sweet and tempered in flavour, not becoming bitter or over-powering too quickly.