This tea really reminds me of coffee, maybe because the curled leaves look kind of like coffee grounds. The aroma of the dry leaves is a bit coffee-like too. You have to be careful when steeping because Ajiri can go bitter pretty fast. With a short steep it tastes like a standard black tea with a slight citrus flavor. Recommended if you like a brisk and invigorating cup of tea. The boxes for this tea are awesome! Each one is a unique piece of art.