OH my goodness. this is so delicious. so last night i had a long-overdue mugful of the Brioche Free, with cream (er, half-and half) and sugar, and holy cow it was delish. it SO hit the spot that all morning long i’ve been imagining i taste it and smell it all over the place. so FINALLY i assuage my craving with a hit of the Organic Brioche, just made up, milk (1%) and sugar included, and my itch, it is scratched. i can’t believe i’d forgotten i own this as well as the BF. BAD bad. NEVER again will i forget.