To prepare as you’d receive at a shop, this tea should be brewed at double-strength, steeped a bit on the long side. Sweetener is mixed in, and cream dropped on top. When brewed this way, it’s quite tasty, with the bitter notes of the spice balanced by the sweetness and body of the rooibos.
When brewed in a more traditional black tea style, and served without sugar or cream, the flavor is light and bright, but quite different. Very nice.