Strongly vegetal and quite astringent, but bracing and enjoyable. I’m using it in place of coffee. Seems like a good value, too. I am using about 8 oz of water with 2 rounded teaspoons of tea, a little less tea than Den recommends but still pretty darn strong. I think it is adding hair to my chest. The second steeping (boiled water, 15-20 sec.) is about the same as the first for me.