I steeped this again today. I was pretty sure I brewed this wrong yesterday. Today I followed the directions (doh!) The first cup at 1 minute was really good. Just like yesterday but I went 2 minutes yesterday. Cup two at 2 minutes was very similar to the first, just slightly lighter. Cup three at 4 minutes was also quite good. So, the secret with this tea for multiple steeps is to hold that first one short. Loving it.