I had this for my morning cup. I did not have time to sit at home and sip. So I brewed a cup, poured it in a travel mug, grabbed my guitar and went out the door. This smells so cocoa and malt when it is brewing. I was so looking forward to it as I normally really enjoy this one. I was majorly disappointed to see how bad a travel mug sucks the life out of a cup of joy. I mean its not as bad as having it in a paper or styrofoam cup but sure isn’t the same as my ceramic mug. I did not realize what an important part of the flavor came from the sipping vessel used. I know a lot of you use travel mugs. Do you not notice the same thing? Maybe I am oversensitive, or maybe the convenience is just more important?