I want to like Tazo. I really do. I want Starbuck’s to do for tea what it did for coffee but I think Tazo is more concerned with appearing all hip and mystically rather than concentrating on the important stuff, the tea. My opinion – your image isn’t whimsical its just dumb.
As for this tea, it smells like medicine. Reading other reviews here, I was unaware the natural flavors listed on the label meant pear. That probably explains my dislike of the smell. The taste reminds me of incense. Now in my incense burning days I might have liked that image. Today, not so much. The lemongrass, ginger, and ‘natural flavors’ blend together well enough but overwhelm the tea base which is probably sencha. It isn’t totally disgusting. It’s just not interesting enough for me to want again.
When I think of ginger I think of Vernors Ginger Ale. One of the oldest American soft drinks still in production. Barrel aged for three years. It used to be aged for longer but the company has traded hands a few times and changed some to remain competitive. It still is highly carbonated but nothing like it used to be when it came in glass bottles. I believe it was impossible to drink without the bubbles making you cough – in a glorious good way. Even in its present shadow of its former self it still stands miles above Canada Dry and Seven Up. Love it or hate it, this is a classic.
That’s what I want Starbuck’s to do for tea. Make it a fine vintage drink to be proud of and not some quirky unsatisfying half hearted attempt at tea. Make it worth my nearly $2/cup. Make the tea great and you won’t have to hide it in a gimmicky box.