This definitely has a fakeness to the flavor, but it is pretty good even so. Their cream flavor is just off, but this one somehow overcomes that. I now prefer the strawberry teas that don’t have that fake cream, at least for most things. I hit on making it as iced tea with the roasted yerba mate and it is fantastic! On Upton’s site you will find the refrigerator iced tea method. Super easy, all you will have to do is strain it and it is better than hot tea turned iced.