5 minute steep time, 75 – 85% of the cup w/ hot water. Added soy milk to fill the cup the rest of the way up after removing the tea bag. Very creamy, not too sweet. Good level of spice flavor – if you’re looking for a very strong spice, this is not for you. But if you’re looking for a creamy drink that has a light, almost pumpkin-spice (w/o the pumpkin) flavor, it is good.