I have not yet tried many other loose leaf chais, but I really like this one. You have to be careful not to oversteep it of course. This tea is good by itself with and without cream and sugar.
My favorite way to prepare it is by also adding some vanilla rooibos to it! For a 16oz I add two teaspoons of chai and one teaspoon of vanilla rooibos and steep for about 5 minutes (less time is better than extra time for the chai). I also enjoy adding a bit of cream and some dark sugar.