I’m a tea newbie, so I can’t offer the same advanced insights as a lot of the folks on here. I’m still learning! This is my first white tea, and I really enjoy it. The smell is delightful, and the taste really is like cookie dough. I do find, however, that the taste isn’t quite as strong as I would like it to be. Do I need to steep for longer? Use more of the actual tea? I’m not sure. In any event, I’ll certainly be repurchasing this one!