Very strong tea. It can get very bitter so I just add a small teaspoon amount of the ground up leaves and leave it in for a few seconds (around 45 seconds). I always have this with sweetener (honey) and it helps to have milk with it too. Comparing this with African Pride Tea and Chai Bora (both are ground up leaves), this is the most bitter. The other two are not bitter and can be steeped longer. I can’t wait to go back to Tanzaniaand buy some more this summer!