This is a bit strong for me! I think it’s the added “natural earl grey flavor.” I’m going to have to either mix it with some plain decaf ceylon, or perhaps do a quick initial soak in the hopes of washing some of the added flavoring off. The other earl greys I’ve had have mostly been caffeinated, and they were better balanced flavor-wise. I can barely taste the tea. Inveterate earl grey drinkers may like this more than I do – for me it is too much of a good thing.