Not all Hojichas are created equal. Hojicha isn’t a commodity — there are real differences between brands. I gave Mighty Leaf’s Organic Hojicha a 93. I might have been more positively disposed toward Adagio’s Hojicha if I had never tried Mighty Leaf. As it is, I found Adagio’s comparatively dull, listless, almost stale tasting. I don’t mean to rip on Adagio — I love them, most of the time. Just not at Hojicha time.