MMMMmmmm. It tastes light, but not too subtle because the pineapple flavour still comes through nicely without the thickness you find in actual pineapple juice. I agree with the salesperson who sold it to me in the fact that it tastes more like candied pineapple than fresh pineapple, but how can I complain when I adore candied pineapple so much to begin with? This is one of my new favourite teas, and I hope it becomes permanent after August. It is fantastic iced!!!