The first time I had this, I just couldn’t stand it. The lavender was too overpowering, and I actually don’t like Earl Grey blends to begin with (and I’m kind of a newbie to blacks), so I’m surprised I actually bought a tin of this. Now, I find that it’s alright, but there are far tastier teas out there. Doesn’t really taste that strong to me (maybe it’s the overpowering lavender?) and a spoonful of honey really covers up most of the flavors, so try not to use honey.
One note: I think I brewed this for too short of a time, because my cup didn’t come out nearly as dark and red as the picture shown. I used a French press, and I noticed most of the tea just sat around in the bottom without moving around. The liquid ended up being a dirty blonde-ish color. You might have better luck with a brewing device that has more surface area.