This is one of my favorite green teas because it is so easy. I brew it at ~160 for about a minute (less for additional steeps) and it is always delicious. It is pretty sweet in flavor, and has a very grassy, vegetal aroma. I thought I disliked sencha for awhile, before I tried this tea. I think there were two issues- not brewing correctly (too hot and ending up with a bitter brew) and using low-quality sencha. This is good stuff, and very well priced from Den’s.