Den’s says in their description that this tea provides a good alternative to cider or cocoa. I don’t really know where they got that idea… it does not remind me of cocoa or cider at ALL. However, it is one of my staples. It is similar to the flavor of a houjicha, but a little more earthy / twiggy. I’m a big fan of that flavor profile- the roasted, toasted, earthy, smoky flavors (houjicha, genmai cha, gunpowder, etc). If you like that sort of thing, I would definitely recommend this. And I’m thinking some of that sweetness that they describe might come out at cooler temps. But mine never has a chance to cool, as I always drink it promptly.