Given that it smells nice when brewing, I expected more flavor than what I got, even after steeping for 4-5 minutes. Not much in the way of flavor. However, I have an English friend/former colleague who swears by this stuff and says they can’t always find it in London. For me, it’s just so-so. I guess I would rather brew my own black tea and maybe add a dash of cinnamon and nutmeg if I wanted Christmas-y tea. (By the way, the “artificial flavors” thing caught my eye as well… why would you add artificial flavors to something like this tea, and then not make them… well… flavorful? It is a mystery.)
