I really like this tea. I sweeten it often, but I’m not sure why. It tastes great without sugar (using honey tastes weird though). I think what makes it really unique is its ability to taste good at any temperature. I will often take this tea in a non-microwave-safe travel mug to work and be too busy to finish it while it’s still hot. Even in that room temperature too-warm-for-iced but too-cold-for-hot tea zone, it tastes wonderful.