I so, so want to love this tea. I do love the fragrance and color, I just can’t get behind the taste when I steep it as hot tea. It’s just too tart for me. Citric acid is the third ingredient- WHY?! The hibiscus and rose hips are tart already, so why add more acid? That said, I can drink it iced, with added sugar. It’s good that way. But I prefer not to add more sugar to my diet, and I like hot tea. It’s been a disappointing experience with a tea I’ve tried to like for fifteen years.