The smell is VERY salty and smoky. Like campfire (or bacon). I allowed a few members of my family to take a smell, but non were very impressed (in fact, most were a little weirded out). I had to give up on my explanation that it’s meant to smell smokey because of how it’s made, and no it was NOT a Bacon Flavoured Tea (although I do plan on ordering that from 52 teas one day).
Once brewed, the smoky smell is lessoned, and slightly more tea-scented (slightly!). The colour is nice and dark, reddish.
TASTES smoky. A little too hot to tell, but the smoke does trail off into the aftertaste. It’s like drinking campfire. I think this is a Camping Tea. The sort of thing I would drink around the fire after a day of hiking, to replace hot chocolate. I thought this would be something that I would find too strong and would require milk with, but it’s not. I think milk would ruin the savoury flavour.
Continued: The second steep (6 minutes, no-longer-boiling water) was about as flavourful as the first. I’m sure I could have gotten one or two more steeps out of this, but I have to go to work, sadly.