So, I decided to give this another go with the same leaves. This time, it got a longer steep time and hotter water. I wanted to see how this liked being treated more like a traditional black tea.
The liquor came up a bit darker, but not by much. Not amber or anything like a regular black. More like the picture shows here: http://www.nuvolatea.com/upload/product/14l.jpg It smells more like a black tea. Heartier, with a hint of smoke. The taste is slightly more toasted and astringent, but oddly not much different from the first infusion. It seems like the more I treat it like a black tea, the more it tastes like one, and the same when I treat it like an oolong. But the change is very subtle. Interesting.