This is the first time I have tried this brand and I will tell you that I will be trying more very soon as it is now available to me locally. I had this specific tea as a free sample of a gift shop that was having an autumn open house. It was delightful! The coloring is that of a reddish brown. The scent is powerful but not overwhelming. The taste is a black tea but with fruity undertones and a hint of an iced wine hint. Usually I find Iced Wine to be very sweet and sugary…some almost too much so and may leave a syrup-type aftertaste – WINE-wise – not tea. This is the first Iced Wine Tea type I have tried and I must say it seems to be the best of both worlds! Lovely!