This is pretty true to it’s description. It’s smells like plum and cinnamon…plain and simple. It brews quickly. You can primarily taste the black tea with cinnamon first and then plum and it ends with cinnamon too. It’s not overly cinnamon but the cinnamon taste does seem to morph as you sip. And the cinnamon isn’t a candy-like cinnamon it’s a true cinnamon spice flavor but the plum cuts it down to size and it blends well. This tea surprised me with it’s taste. Fairly bold for a cheap bagged tea.