The aroma is pleasant but not overpowering at all. It’s a more perfume-type EG taste. The Black Tea is a medium-strong taste and the Bergamot is more of an afterthought but a nice addition. As far as that ‘normal’ Earl Grey taste I would say it’s a little less than medium strength but overall it’s a really nice, tasty cuppa! Especially for a bagged EG! This is decent, indeed!