I steeped this this morning for breakfast. It steeps to a rich brown color, a hue very similar to coffee without any milk in it. It’s so dark that I can barely see my spoon at the bottom of the cup! The aroma and taste of this tea is decidedly smokey. It isn’t bitter at all, but the flavor isn’t really pronounced. This black tea by Prince of Peace pretty much tastes like a slightly stronger, more breakfast-y version of the tea served in Chinese restaurants throughout the country. Nothing special.