The blueberry scent seemed very artificial to me and I was justifiably worried that it would carry into the taste. The first time I brewed this tea with just the recommended two tablespoons I thought it tasted like a hot mug of dirty water, even with sugar. I tried again with a bit more leaf and was very happy. It tastes mostly like blueberry, but with a mild, pleasant note of white tea behind the fruity flavoring. This tea is very light and delicate with a clean finish. Personally, I prefer it iced with a bit of sugar to help fill out the blueberry flavor.