Brioche Organic Tea

Tea type
Black Tea
Almonds, Black Tea, Cinnamon, Safflowers
Almond, Cinnamon, Pastries, Butter, Cream, Sugar, Custard, Vanilla, Maple Syrup, Baked Bread, Nuts, Orange Zest
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Loose Leaf
Edit tea info Last updated by Pyroxy
Average preparation
205 °F / 96 °C 4 min, 0 sec 10 oz / 285 ml

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177 Tasting Notes View all

From American Tea Room

Brioche’s astoundingly decadent aroma and flavor make it one of our best sellers. Even the dry leaves perfectly capture the spicy-sweet aroma of a Parisian patisserie with intoxicating, beguiling, tempting aromas of nuts, spices and an unrivaled baked sweet note.

Visually speaking, well-oxidized ebony leaves are contrasted with pale, sliced almonds, bits of cinnamon and vermillion-colored safflower blossoms. The brew is a shimmering rust color.

The aroma and flavor of Brioche are rich, nuanced and reminiscent of hot cinnamon buns, almond croissants, fine black tea and warm brioche with a touch of marmalade. It has an equally enchanting aftertaste that lasts and lasts…

This superbly balanced blend stands on its own as an indulgence, or pairs beautifully with breakfast pastries and fruity after-dinner desserts (such as Linzer tarts).

About American Tea Room View company

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177 Tasting Notes

13 tasting notes

The aroma when I opened my sample about knocked me over. With the scents of almond and cinnamon wafting up, I was taken back to the time I spent in Paris wandering thru the little bakeries picking up pastries for breakfast. The blurb that American Tea Room has up about this tea is right on the mark. Visually this is also a very pleasing tea with the black tea leaves being mixed with almond slices and the scarlet of safflower blossoms.

I set up my first cup to brew in my Zarafina Tea-maker set on a medium black setting using 1 teaspoon of leaves. Once brewed the aroma of the almonds and cinnamon persist though they are lighter. I tried my first cup with just a touch of rock sugar and I have to admit that I was disappointed. The tea itself was very smooth but the cinnamon left a bitter aftertaste. Just not my cup of tea.

I am really glad that American Tea Room sends large enough samples that I could play around. For my second cup I used the same settings for brewing but once brewed I added a touch of creamer to go with the rock sugar. Oh my goodness, what a difference. My Brioche tea turned into the perfect desert tea. It was just like eating a cinnamon roll without all the calories. I also tried it with vanilla soy milk and I have to say that I am hooked. This tea is going on my list of order from American Tea Room.

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13 tasting notes

I’m sometimes skeptical of highly creative, flavored teas but was completely won over by this astoundingly well balanced blend. Honestly, just opening the bag makes you feel like you’re wandering the streets of Paris at dawn. This tea also really does taste like brioche—the flavor lasts long after you’ve finished drinking. Gorgeous.

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199 tasting notes

Oh! This actually tastes like pastry! Not just some unidentified bready thing like I was expecting. There is a good amount of almond and baking spice flavor, making this great for morning drinking or a dessert cup. I saw that this tea company also has a caffeine-free herbal version of this…but I can’t imagine at all how that could come even close to the flavor of this. I believe this was a sample from NayLynn. Thanks so much for letting me try it!!

Flavors: Almond, Cinnamon, Pastries

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637 tasting notes

Got a sample of this from Stephanie-a rather generous sample at that! :D I hear that this tea is very Similar to Lupicia’s Cookie, so I’ve been curious about this one.
I think the closest this tea comes to Cookie is the dry leaf aroma. But while it’s steeping, the smell is mainly cinnamon.
The taste isn’t too much different. A lot of cinnamon, and a lot of butter. It’s like a really buttery, cinnamon cookie.
Not as strong as Cookie, or really as good in my opinion. But it’s not bad, I’ll definitely be able to finish the sample! Just wouldn’t purchase. Thank you so much for the generous sample, Stephanie! :D

Flavors: Butter, Cinnamon


I definitely prefer Cookie to this!


IMO Brioche is closer to Simpson & Vail’s Almond Sugar Cookie. Lupicia’s Cookie doesn’t have the cinnamon, just malty bakey deliciousness. :D


Ah, I just seem to keep reading notes of people comparing it to Cookie. But now that I’m thinking of it, you’re totally right. It is much more similar to Almond Sugar Cookie. But I think I liked Almond Sugar Cookie better even xD


I’ve seen the comparison before, too, but I wonder if someone got confused along the way. Of course, all three are baked-goods-type teas. And all three are yummy. I believe I also preferred S&V’s version to Brioche. But Cookie was another beast, and quite delicious, and I want moar. Hahaha.


I want more of Cookie and Almond Sugar Cookie. I was seriously tempted to place an S&V order last week.

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613 tasting notes


I’m smelling apple cinnamon pie, but there are no apples in this! It is tasting a bit like Teavana’s long gone Almond Biscotti that I dearly loved! It might have a little more cinnamon (which is fine by me) and has that almond cookie flavor to it too. I think I’m going to fall hard for this one. Thank you traveling tea boxes! I never would have thought to seek this one out otherwise!

205 °F / 96 °C 3 min, 0 sec

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53 tasting notes

Not sure what I can add to this, since it’s been so heavily reviewed, but here goes! I couldn’t wait to try this, so I ended up steeping some almost right after I opened the package.

Dry leaf scent was sweet, like sugar, and I picked up on cream right away. The tea liquor has those two scents plus butter. First few sips were just the brew, nothing added. Mostly creamy and buttery taste with a very subtle cinnamon note. Next I added milk, which amped up the cream flavor and transformed it into more of a baked good taste. It wasn’t until I added a tiny amount of coconut sugar that the tea fully lived up to it’s namesake. And, yes, it does have flavor reminiscent of a fresh baked pastry. I didn’t get much almond flavor, though I could see the almonds in the blend, I mean, they are right there, but the taste didn’t come through for me. And the strangest thing was that there was no black tea flavor. A tea that doesn’t taste like tea? Interesting.

For Marzipan: how does this compare with Lupicia’s Cookie? Well, they are completely different. Brioche has mostly cream and butter with a hint of cinnamon, and is much more subtle. Cookie is much more aromatic, and has a stronger flavor of sweetness and milkiness .

So, bottom line is I really like this tea, it’s subtle but well-balanced and certainly a great dessert black. I’ll definitely be friends with Brioche, but my heart belongs to Cookie.

UPDATE: brewed some with breakfast this morning, and steeped it longer than the amount recommended. And there it was: almond! The tea is so mild I think it can handle a steep as long as 6 minutes, so I’ll be doing an extended steep time from now on. More flavor that way and I didn’t get any acid or bitterness, either.

Flavors: Butter, Cinnamon, Cream, Pastries, Sugar

200 °F / 93 °C 4 min, 0 sec 1 tsp 8 OZ / 236 ML

I would agree – I found Brioche to be along the same lines as Simpson & Vail’s Almond Sugar Cookie, which I do enjoy, but Cookie is a whole different animal. Stronger base tea, and different flavour entirely, though it’s still a baked goodsy flavour. drools

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856 tasting notes

I finally have a few days off from work. And do you know what I’m going to do? Drink obscene amounts of tea! I’ve missed my tea :( Anyways, I’ve been saving the last of this sample for when I can just enjoy it. I love this tea! It’s sooo good. It reminds me of those cinnamon almonds you get at sporting events or any kind of event, actually. It’s full of cinnamon, almond, and custard flavors. Mmmm :)

Flavors: Almond, Cinnamon, Custard, Sugar


Drinking tea is a great way to spend a day off! Enjoy!


Thank you! I shall enjoy :D


You sure do know how to spend your free time!:D

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972 tasting notes

Miss Stephanie was nice enough to send me a sample of this tea. It’s a fairly famous one around here, and I’ve been curious about it for quite some time. I generally love almond and brioche is delicious, of course! So even though I’m not loving flavored teas as much these days, I was still excited to try this. There are some slices of almond mixed in with the tea, along with those tiny red flower petals that seem to be in every flavored black tea lately. Dry, it smells quite lovely and sweet with a definite almond influence.

Honestly, I wasn’t terribly impressed with this when I tried it straight. Sugar helped a bit. But milk (in my case, vanilla soy) is certainly the secret ingredient here, it makes this taste infinitely more pastry-like and buttery. I can definitely taste the almond, but it’s not a marzipan taste, just nutty and buttery almonds. There’s a little dash of cinnamon, and it really adds a lovely dimension to the tea. I’m almost reminded of French toast, but made with brioche of course! I think next time I’ll brew this a little bit stronger so it’ll stand up to the milk better.

Right now I don’t think I would order this, mostly because I don’t tend to reach for flavored teas as much. Also, I haven’t tried anything else from American Tea Room, and I can’t imagine making an order for just one tea unless it was the best tea ever…

Flavors: Almond, Cinnamon, Cream, Custard, Pastries, Vanilla

200 °F / 93 °C 4 min, 0 sec 1 tsp 8 OZ / 236 ML

Glad you enjoyed. I didn’t order any until there was a day they were doing free shipping, because it is the only one I really would ever order from ATR, too :)

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121 tasting notes

I’ve never gotten the baked bread/pastry flavor in a tea until this, and it’s present here in a big way, and deliciously so. The flavor complementarity is a trip because it is so close to a pastry experience. Or Challah with marzipan (as Boychik called it) cinnamon french toast with maple syrup.

Second steep retains the novelty though with the cinnamon picking up the spiciness a bit in the foreground.

While the flavor is wonderful, the overall experience of this tea is a little light. I would score this much higher if the black base had more depth – that would be superb tea. I look forward to experimenting blending this tea in combo with richer blacks since the flavor profile seems strong enough to hold up.

Flavors: Cinnamon, Maple Syrup, Pastries, Vanilla

1 tsp 8 OZ / 236 ML

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237 tasting notes

The scent of the dry leaf reminds me of David’s Tea ’ s forever nuts. Taste-wise, it’s a whole different story. I love that I can clearly taste the base. The taste on the tongue is a bit nutty, with cinnamon, it’s good.

But the magic happens when you exhale. All those pastry notes come out to play, and frosting was invited. It’s truly wonderful, like taking a deep breath before the next bite of your warm, sticky cinnamon bun.

mj1851 told me it was "get it in my mouth now* good. Girl, I agree

Ok I’ve just chugged sipped on another cooler cup. Now the taste of the exhale is the taste of the tea altogether. MUST BUY.


I’m so glad you liked it! This was the first American Tea Room tea that I tried and it was by far my favorite. To be honest, the others were a bit a of let down after this one. I’ll be interested to see what you think about them!

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