Brioche Organic Tea

Tea type
Black Tea
Almonds, Black Tea, Cinnamon, Safflowers
Almond, Butter, Pastries, Nuts, Smooth, Sweet, Cinnamon, Cream, Sugar, Custard, Vanilla, Maple Syrup, Baked Bread, Orange Zest
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Loose Leaf
Edit tea info Last updated by Pyroxy
Average preparation
205 °F / 96 °C 4 min, 0 sec 9 oz / 279 ml

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184 Tasting Notes View all

From American Tea Room

Brioche’s astoundingly decadent aroma and flavor make it one of our best sellers. Even the dry leaves perfectly capture the spicy-sweet aroma of a Parisian patisserie with intoxicating, beguiling, tempting aromas of nuts, spices and an unrivaled baked sweet note.

Visually speaking, well-oxidized ebony leaves are contrasted with pale, sliced almonds, bits of cinnamon and vermillion-colored safflower blossoms. The brew is a shimmering rust color.

The aroma and flavor of Brioche are rich, nuanced and reminiscent of hot cinnamon buns, almond croissants, fine black tea and warm brioche with a touch of marmalade. It has an equally enchanting aftertaste that lasts and lasts…

This superbly balanced blend stands on its own as an indulgence, or pairs beautifully with breakfast pastries and fruity after-dinner desserts (such as Linzer tarts).

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184 Tasting Notes

13 tasting notes

The aroma when I opened my sample about knocked me over. With the scents of almond and cinnamon wafting up, I was taken back to the time I spent in Paris wandering thru the little bakeries picking up pastries for breakfast. The blurb that American Tea Room has up about this tea is right on the mark. Visually this is also a very pleasing tea with the black tea leaves being mixed with almond slices and the scarlet of safflower blossoms.

I set up my first cup to brew in my Zarafina Tea-maker set on a medium black setting using 1 teaspoon of leaves. Once brewed the aroma of the almonds and cinnamon persist though they are lighter. I tried my first cup with just a touch of rock sugar and I have to admit that I was disappointed. The tea itself was very smooth but the cinnamon left a bitter aftertaste. Just not my cup of tea.

I am really glad that American Tea Room sends large enough samples that I could play around. For my second cup I used the same settings for brewing but once brewed I added a touch of creamer to go with the rock sugar. Oh my goodness, what a difference. My Brioche tea turned into the perfect desert tea. It was just like eating a cinnamon roll without all the calories. I also tried it with vanilla soy milk and I have to say that I am hooked. This tea is going on my list of order from American Tea Room.

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67 tasting notes

I had to order this tea as soon as I heard about it. It just sounded too perfect for me! And it is! Thank goodness seeing as I ordered a lot of it counting on exactly that.

First sip though I was terrified and thinking I’d made a terrible mistake. I tasted nothing. So I left it for a bit and after it cooled a bit it had improved exponentially. Maybe not as much almond as I’d hoped for, but it’s like sipping on a yummy little nutty pastry.

Anyway I’m pleased with this and can see myself cozying up with this in the evening! The sample I got with this order seems well chosen too, so I’m quite excited to give it a try later (Vanilla Noir, smells yum!)

3 min, 0 sec 6 OZ / 177 ML

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252 tasting notes

I know I got this in a swap too, though I forget who sent it to me. Whoever it was, thank you! I’d been wanting to try this for ages but was never able to justify an ATR order, so it was great to be able to try a sample. And I’m glad I did do it this way, because in the end I didn’t like this tea as much as I expected to. I know it’s unreasonable to expect any tea to truly taste like briocke, but what I can I say? My expectations were set pretty high based on some of the rave reviews I’ve read. While I did get sweetness and some cinnamon, I didn’t pick up on anything pastry (let alone brioche)—this is a problem I have with most pastry teas. Anyway, this was alright, but it certainly didn’t live up to its name.


If you ever do consider an ATR order, get on their mailing list. They send out coupons almost weekly!

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93 tasting notes

Finally broke into this one and YUM! What I love is that it is butter and almonds without being too sweet. Tastes like walking into my favorite French bakery. So happy!

Flavors: Almond, Butter, Pastries

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187 tasting notes

I couldn’t help myself last week when American Tea Room announced free US shipping on any order and so I bit on some teas I’ve been eyeing off for a while now (sample packs only I swear!!) and have been desperate to try. First out of the package was Brioche and let me tell you, scent wise, this tea is intoxicating!! Both the dry leaf and brewed liquor smell heavily of almond croissant however the taste doesn’t quite live up to the promise in my opinion… Although the almond and pastry notes are present they’re a little too weak and all this tea has done is make me crave real almond croissants!! Tasty but a little disappointing…maybe i’ll try more leaf in my next cup to see if this solves the problem and so I’m holding off on rating for now….

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304 tasting notes

I’ve been wanting to try this one for ages and I’m so glad I was finally able to get my hands on it. This may be my new favorite dessert tea! The black base is smooth and blends perfectly with the warm flavor of a sweet, nutty pastry. I love it plain but it also makes an AMAZING tea latte!

Flavors: Almond, Nuts, Pastries, Smooth, Sweet

205 °F / 96 °C 3 min, 0 sec 1 tsp 8 OZ / 236 ML

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13 tasting notes

I’m sometimes skeptical of highly creative, flavored teas but was completely won over by this astoundingly well balanced blend. Honestly, just opening the bag makes you feel like you’re wandering the streets of Paris at dawn. This tea also really does taste like brioche—the flavor lasts long after you’ve finished drinking. Gorgeous.

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199 tasting notes

Oh! This actually tastes like pastry! Not just some unidentified bready thing like I was expecting. There is a good amount of almond and baking spice flavor, making this great for morning drinking or a dessert cup. I saw that this tea company also has a caffeine-free herbal version of this…but I can’t imagine at all how that could come even close to the flavor of this. I believe this was a sample from NayLynn. Thanks so much for letting me try it!!

Flavors: Almond, Cinnamon, Pastries

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726 tasting notes

Got a sample of this from Stephanie-a rather generous sample at that! :D I hear that this tea is very Similar to Lupicia’s Cookie, so I’ve been curious about this one.
I think the closest this tea comes to Cookie is the dry leaf aroma. But while it’s steeping, the smell is mainly cinnamon.
The taste isn’t too much different. A lot of cinnamon, and a lot of butter. It’s like a really buttery, cinnamon cookie.
Not as strong as Cookie, or really as good in my opinion. But it’s not bad, I’ll definitely be able to finish the sample! Just wouldn’t purchase. Thank you so much for the generous sample, Stephanie! :D

Flavors: Butter, Cinnamon


I definitely prefer Cookie to this!


IMO Brioche is closer to Simpson & Vail’s Almond Sugar Cookie. Lupicia’s Cookie doesn’t have the cinnamon, just malty bakey deliciousness. :D


Ah, I just seem to keep reading notes of people comparing it to Cookie. But now that I’m thinking of it, you’re totally right. It is much more similar to Almond Sugar Cookie. But I think I liked Almond Sugar Cookie better even xD


I’ve seen the comparison before, too, but I wonder if someone got confused along the way. Of course, all three are baked-goods-type teas. And all three are yummy. I believe I also preferred S&V’s version to Brioche. But Cookie was another beast, and quite delicious, and I want moar. Hahaha.


I want more of Cookie and Almond Sugar Cookie. I was seriously tempted to place an S&V order last week.

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672 tasting notes


I’m smelling apple cinnamon pie, but there are no apples in this! It is tasting a bit like Teavana’s long gone Almond Biscotti that I dearly loved! It might have a little more cinnamon (which is fine by me) and has that almond cookie flavor to it too. I think I’m going to fall hard for this one. Thank you traveling tea boxes! I never would have thought to seek this one out otherwise!

205 °F / 96 °C 3 min, 0 sec

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