This is earthy and strong. I personally like it this way. It truly is an eye opener as well. I love watching it pour out of the Yixing and the liquor is the color of the pot. A dark, dark Reddish brown. On a very cold day here at the Jersey Shore it is warming my body nicely. I have not rinsed any Pu’erhs lately. The second cup is far better than the first with a camphor, forest floor flavor. For the price, this is a very good everyday affordable and enjoyable Pu’erh….