Reminiscent of caramel corn. It has a buttery, sweet kind of flavor to it. I didn’t know if I would like this one or not. After I ordered I was like why did I order this one? What if it’s terrible!? omg O.o however, I can now say I’m totally relieved because this was entirely enjoyable. Not something I will reach for constantly, but I’m glad I have it in my stash.