I purchased this to make into iced tea but I wanted to try it hot first. I’m not a hibiscus fan but the ‘cherry’ drew me in. Unfortunately it’s not as strong in the hot tea as I would have wished. Surprisingly it’s not very sweet either considering all the little sugar snowflakes in the mix. Thankfully the hibiscus is also fairly muted so the end result is a fairly standard, mildly tart, berry flavour. It’s pretty ‘meh’ hot IMO, but I think it might have potential iced.