It smells like houjicha. So I thought, well it must taste like it. No, it doesn’t. It isn’t the worst tea, but I couldn’t drink the rest of my cup. I went by brewing guidelines via Den’s Tea for kukicha. His instructions were brew for 30 seconds with boiling water with 2 rounded tsp for 8 oz. If this brewed longer, I don’t think I would like it. It’s roasted barley like and not tasty. I do like green kukicha, just not this stuff.