Hmmm, I’m afraid Den’s Sencha has spoiled me. Prior to tasting their varieties, I probably would have looked on the Golden Moon Sencha as quite a nice pick. The leaves are pretty enough, the vegetal and fresh aromas are present enough, and the tea itself is tasty enough. But in each of these categories, the Den’s Sencha is head and shoulders above Golden Moon’s. Den’s has a much more substantial mouth feel and a lingering buttery sensation that is really good.