The leaves are very aromatic and encompass the very essence of strawberries. After my sand timer ran out (this is the way they brew tea for customers at Indigo), I added a conservative amount of rock sugar it was ready to drink! The strawberry taste is nice and strong, which I would expect since the flavor of black tea is such a force to be reckoned with. At the same time, the strawberry flavor is rich and convincingly fresh, as each sip is like popping a ripe juicy strawberry into my mouth. The finish of this tea is quite pleasant as well; as the sweet strawberry taste wanes the black tea taste comes in for the final word. An overall lovely brew.