Tatsu-mukashi 辰昔

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On sale: Thu., December 15, 2011 to Sun., January 15, 2012
Ippodo is happy to offer this premium matcha, specially packaged for the New Year’s holidays-that special time of year anticipated with such great excitement and hope.
In response to the popularity of our Chinese zodiac labels, which began with our Year of the Tiger label in 2010, we have prepared another special label for 2012.
Depicting a magnificent, golden dragon breaking through the clouds and soaring to great heights, the splendid design is perfect for the New Year.
Perfect for festive occasions and the tea ceremony, it makes a wonderful New Year’s gift for matcha lovers and family and friends born in the Year of the Dragon, and also serves as a great Japanese green tea for daily home enjoyment.
- About our Special New Year’s Matcha
Every year we make available this limited-edition matcha, sold exclusively during the New Year’s holiday season, after first having carefully selected and purchased tea leaves with the following characteristics.
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- Characteristics of our Special New Year’s Matcha
‘’Magnificent fragrance’’ ‘’Rich, ample umami’’ ‘’Light hue’’
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Naturally, each year’s matcha is different and, therefore, differs in taste. Looking forward to the unique flavor of each year’s matcha is one of the joys of our Special New Year’s Matcha.
- Features of our Special New Year’s Matcha for 2012
This year’s matcha is most notable for its superb fragrance, in addition to the richness and pleasant, lingering aftertaste that are characteristic of all premium matcha. Compared to the mild and refined ‘serenity’ of Seiun or Wakamatsu-no-mukashi that is regularly sold throughout the year, this Special New Year’s Matcha offers a nicely contrasting robust ‘dynamism’.
With a fragrance that rises high like a soaring dragon, this matcha is well-suited to the Year of the Dragon. As you whisk and sip it, you will fully enjoy the magnificent fragrance of this delicious matcha tea.
This grade of matcha is the same as that used for Shin Shun Seiun and Shin Shun Wakamatsu-no-mukashi.

http://shop.ippodo-tea.co.jp/kyoto/shopf/goods/index.html?ggcd=191524&cid=matcha

・販売期間：12/15（木）～1/15（日）
晴れやかな気持ちで迎える新年、新春のために特別にお詰めした抹茶をご紹介します。
寅年から用意し始めた干支ラベル。毎年お客さまから非常にご好評をいただき、今年も特別にご用意しました。華やかな金色で辰を、雲を突き抜けて上に上にぐんぐんと昇るさまをイラストにしたデザインは、新春にふさわしい華やかさを演出してくれます。
“ハレ”の席にぴったりなこの抹茶は、茶事以外に、ご自宅使いとしてはもちろん、抹茶を嗜まれている方への新年のご挨拶のお品、辰年生まれの方への贈り物としてもどうぞ。
・新春用特別抹茶について
新春のために毎年、年末年始限定で販売する抹茶のこと。次の3つの要素を備えた茶葉を吟味した上で特別に仕入れ、年末年始限定で販売しております。
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「一保堂が新春用特別抹茶に求める味わい」
“華やかな香り”　 “濃厚で充実した旨み” 　“明るい色合い”
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毎年採れる茶葉はもちろん異なりますので当然ながら、味わいも年ごとに異なります。その「年ごとの違いを楽しむ」のも新春用特別抹茶の醍醐味の一つともいえます。
・「今年」の新春用特別抹茶の特長
上等な抹茶ならではのコク、余韻はもちろんのこと、今年は何といっても「香りの高さ」がポイントです。通年販売の『青雲』と『若松の昔』が穏やかで上品な“静”な香りとすれば、新春特別抹茶は香りに勢いがある“動”と好対照なイメージです。昇り龍の如く香りがぐんぐんと立ち昇る、2012年 干支の「辰」にふさわしい抹茶です。茶筌で点てているとき、いただくときとその香りを存分にご堪能いただけます。

http://shop.ippodo-tea.co.jp/kyoto/shop/goods/index.html?ggcd=191524&cid=matcha