I brewed up a pot of this to have with a friend over breakfast yesterday. I first had this tea when living in Strasbourg, France, and still had an unopened package that I brought back then. I love the wonderful cherry blossom flavor of this tea, and get cravings for it now and again. I agree with others that it is better slightly cooled, as the cherry blossom flavor comes out more. The real key, however, is to carefully observe that you’re making it at proper green tea temperature (i.e. not boiling) and the flavor should still be prominent to taste. Otherwise, the green tea becomes too bitter and overpowers the cherry blossom taste. This tea is so sweet all on its own that I rarely add sweetener.